Local SEO: reaching nearby customers on Google

If your shop, office or service covers a particular area, your most valuable customers are the people nearby who are looking for you. Local SEO is the work of reaching exactly them.

Start with Google Business Profile

The box beside search results and on Google Maps showing your address, phone number and hours is your Google Business Profile. It's free and has the biggest effect on local search.

• Keep your business name, address and phone number identical everywhere
• Choose the right category
• Add real photos of your shop, team and work
• Keep opening hours up to date, especially on holidays

Ask for reviews

Ask happy customers to leave a review, and reply to every one, including the bad ones. A steady flow of new reviews tells Google the business is active and trustworthy.

Talk about your area on your site

State clearly which areas you serve. A page per service, a contact page with your address, and an embedded map help search engines understand where you are and what you do.

Think in Bangla and English

Some people search in Bangla, some in English, some in Banglish. Learn the words your customers use and keep content in both languages to reach more of them.

Local SEO isn't a one-day job, but done properly it brings customers for years.